**Note: Do not start with paying for boost until you are ready to continue paying. Paying/boosting will change the algorithm and will destroy your organic reach.

Step One: Idea Generation

Topics should focus on lifestyle and core brand values (Examples: health, visualizations, community, integrity, honesty, impact, supporting women, women’s rights and freedom, food, dinner parties, snowboarding, clothes, fashion, wine, dancing, music)

Repeat variations of your core topics over and over. Show your face. Entertain people. Take a stand for something and polarize your audience.

Short form video format- focus on this

if there is controversial stuff in the pictures/images- IG has algorithms to find them.

Step 2: Creating the content

Focus on content in stories, reels, posts, IG TV. All of these will attract different customers

Remember for all of these ideas, give them a suggestion for a quick win. Give them something actionable without selling to them.

When you are creating calendar for the month you want (MINIMUM) Note that more stories/reels will help:

10 - 20 Stories (see more below)